Pernod Projects Solid Holiday Selling Season In U.S. Market

After a flat first quarter in the Americas to start its 2013/14 fiscal year, Pernod Ricard expects a positive holiday season in the U.S., its largest market. In a conference call with analysts yesterday, Pernod Ricard Americas chairman and CEO Philippe Dreano said improving consumer confidence and declining unemployment should lead to sales growth during the crucial holiday season. Dreano added that Pernod Ricard USA’s inventory situation with U.S. wholesalers was “quite healthy.”

The U.S. accounts for roughly 15% of Pernod’s global sales, while the Americas region comprises slighly more than 25%. The latest Nielsen data shows that while Pernod USA’s biggest brand—Absolut—is still struggling (-1% for latest 52-week period), Jameson continues to achieve double-digit growth (+20% for latest 52-week period) and the Irish whiskey brand’s price mix continues to improve as its upscale Black Barrel extension expands distribution around the U.S.

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