News Briefs for January 6, 2013

•Patrón Spirits International has extended its partnership with the International Motor Sports Association (IMSA) via a new multi-year agreement. Under the deal, Patrón Tequila will be the entitlement partner of the four-race North American Endurance Cup and official spirits partner of IMSA and the Tudor United SportsCar Championship. In addition, Patrón will continue its primary sponsorship of the two-car Extreme Speed Motorsports team and its title sponsorship of the Tudor Championship event in Long Beach, California, onApril 11. Minority-owned by Bacardi, Patrón’s flagship Tequila rose an estimated 3.2% to 2 million cases in the U.S. in 2013, according to Impact Databank.

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