News Briefs for December 29, 2014

•MillerCoors has unveiled a new campaign behind its Miller Lite brand focused around the quality of the product itself. Ad Age reports that the new spots, which were created by TBWA and debuted yesterday during NFL games, eschew the humorous approach long favored by light beer brands and instead emphasize Miller Lite’s “strong pilsner roots,” its taste and its low calorie count. The fresh push comes as Miller Lite has regained some momentum from a move over the past year to return the brand’s white-label retro packaging design, which has helped it outpace key rival Bud Light and portfoliomate Coors Light in recent IRI data.

Subscribe to Shanken News Daily’s free Email Newsletter, delivered to your inbox each morning.

Tagged : Ad Age, Bud Light, Coors Light, Miller Lite, MillerCoors, NFL, TBWA

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS. CLICK HERE.