Constellation Names Beam Suntory’s Fix As Wine & Spirits CMO

Constellation Brands Inc. has appointed Jared Fix chief marketing officer of its wine and spirits unit, effective June 8. He will report directly to Jay Wright, president, Wine & Spirits division. Fix succeeds Chris Fehrnstrom, who has announced plans to leave Constellation and return to his own consulting venture.

Prior to joining the company, Fix most recently served as vice president and general manager, mixables category for Beam Suntory, where he was charged with spearheading the group’s Tequila, vodka, rum and cordials businesses in the U.S. and Mexico. He also previously served as Beam Inc.’s vice president, strategy and business development for North America.

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Tagged : Beam Suntory, Constellation Brands Inc.

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