Monthly Archive: June 2015
EXCLUSIVE: Bacardi Creates Centers Of Excellence To Bring Marketing Efforts Closer To Consumers
In an effort to bring its brand strategies closer to its key markets—and make them more relevant to consumers—Bacardi Ltd. has established Centers of Excellence (CoEs) in North America and Europe. Continue reading →
Posted in News on June 15, 2015As Volume Continues To Slide, Australian Wine Sees Premium Progress
While New Zealand wine continues to thrive in the U.S., its close neighbor Australia has seen little let-up in its U.S. struggles. Continue reading →
Posted in News on June 15, 2015Craft Brewing and Distilling News for June 15, 2015
•Brooklyn Brewery continues to think global. Continue reading →
Posted in News on June 15, 2015Brown Spirits Ramp Up Innovation Efforts, As Flavored Vodka Shifts Gears
With vodka’s growth cooling and the whisk(e)y renaissance in full swing, brown spirits are leading innovation efforts across the U.S. market, courting both connoisseurs with upscale, craft-like offerings and neophytes with a variety of entry-level and flavored options. Continue reading →
Posted in News on June 12, 2015News Briefs for June 12, 2015
•Veev Spirits’ VitaFruit Organic Cocktails RTD range has partnered with TV personality Brooke Burke on an integrated marketing campaign. Continue reading →
Posted in News on June 12, 2015Craft Brewing and Distilling News for June 12, 2015
•Marietta, Georgia-based Red Hare Brewing has partnered with Jose Cuervo to create Barrel Aged Gangway IPA, the craft brewer’s first bottled offering. Continue reading →
Posted in News on June 12, 2015
