Daily Archive: September 17, 2015
Sizzling Fireball Spawns Flurry Of Competitors, With Jack, Beam Offerings Starting Strong
Where there’s smoke, there’s fire, as the saying goes. And when a brand has been as hot as Fireball over the past few years, it’s no surprise that a flurry of similarly positioned (and similarly named) products have entered the market lately.
Moët & Chandon Expands Portfolio, As Vintage Champagnes Drive Growth
Moët & Chandon is set to begin marketing a new prestige cuvée, MCIII, in the U.S. market next month, ahead of a larger rollout in 2016. Continue reading →
Posted in News on September 17, 2015Johnnie Walker Launches Biggest Ad Campaign In Brand’s History
Diageo has unveiled what it calls its “largest-ever” global marketing push behind its Johnnie Walker Scotch whisky brand. Continue reading →
Posted in News on September 17, 2015News Briefs for September 17, 2015
•With the 2015 harvest proving to be an excellent one in France’s Northern Rhône Valley, producers are enjoying seeing the fruits of their labors as picking draws to a close. Continue reading →
Posted in News on September 17, 2015Craft Brewing and Distilling News for September 17, 2015
•Boston’s Harpoon Brewery and Bend, Oregon’s Deschutes Brewery are releasing a collaborative beer EHOP, with each company creating a different version. Continue reading →
Posted in News on September 17, 2015
