Johnnie Walker Master Blender Jim Beveridge Talks Scotch And Select Cask Range

Earlier this fall, Diageo announced its “Joy Will Take You Further” campaign, the biggest marketing reboot for Johnnie Walker in 15 years. At around the same time, brand-owner Diageo began rolling out its new Johnnie Walker Select Casks range, which will feature annual limited-edition releases of whiskies with unique finishes. Johnnie Walker master blender Jim Beveridge spoke recently with Market Watch Magazine about the blending process for this iconic Scotch brand and the blueprint for the future. Market Watch has the full interview on its website.

Tagged : Diageo, Johnnie Walker, Scotch, Scotch whisky, spirits, whisky

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