Exclusive: Terlato Betting Big On Rosé With Launch Of Six New Labels

With summer approaching, Terlato Wines is betting big on the surging rosé category. The Lake Bluff, Illinois-based Terlato is rolling out six new rosé wines across the U.S. market: Il Poggione Brancato from Toscana, Italy ($19.99); Bodegas Valdemar from Rioja, Spain ($13.99); Protea from South Africa ($17.99); Sanford from the Sta. Rita Hills in California ($23.00); Lapostolle from Colchagua, Chile ($13.99); and Mathilde from Provence, France ($24.99). The new offerings join Michel Chapoutier’s Belleruche ($16.99) in Terlato’s rosé portfolio.

“Rosé is on fire in the U.S. We have grown Belleruche rosé to more than 60,000 cases in the last five years, and rosé sections are growing in retail shops and on wine lists,” says Terlato Wines CEO Bill Terlato. “This year our portfolio of rosé wines will grow to more than 100,000 cases.”

Terlato’s rosé portfolio will be supported with a marketing campaign themed, “See the World Through Rosé.” Rosés from Terlato will be prominently featured at three La Nuit en Rosé events in New York, Los Angeles and Miami, and rosé happy hours will be hosted for major media outlets.

Rosé priced over $8 jumped by 49% in Nielsen channels in 2015, with the average offering in that segment retailing for $13.30 a 750-ml.

Tagged : rosé, Terlato Wines, wine

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