Craft Brewing and Distilling News for October 24, 2016
October 24, 2016•Boston Beer Co. posted a depletions decline of 6% in the first three quarters of its fiscal year, ended September 24, as decreases in its Samuel Adams, Angry Orchard and Traveler brands were only partially offset by growth for the Twisted Tea, Truly Spiked & Sparkling and Coney Island labels. Shipment volume was down 8% overall to 3 million barrels during the period. Founder and chairman Jim Koch blamed the declining volume on the lapping of new product launches during the same period a year ago, as well as “a further slowdown across the craft brewing industry.” Koch also noted that a “major packaging update” on Samuel Adams Boston Lager is now rolling out to market, to be followed by upgrades to the brand’s seasonal and Rebel extensions by the end of the year. Meanwhile, late this month Rebel will extend with Juiced, a “tropical IPA,” and Samuel Adams will add two new beers—Hopscape wheat ale and Fresh as Helles lager—early next year.
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