Empire Merchants Partners With Online Trade Platform SevenFifty

Leading New York wine and spirits wholesaler Empire Merchants has partnered with online beverage alcohol trade platform SevenFifty with the aim of streamlining the searching, browsing and ordering process for retail and on-premise buyers. The move, which is expected to take effect by next month, will give on- and off-premise operators access to Empire’s entire portfolio via the SevenFifty website—including wholesale pricing, availability and detailed product information. It will also facilitate an easier ordering process for Empire’s customers via SevenFifty’s Online Order Management platform.

Empire COO Tony Magliocco called the move “an exciting step forward” that will give buyers enhanced access to the wholesaler’s entire range of products. Gianfranco Verga, co-founder and COO of SevenFifty, added, “The addition of the Empire portfolio brings us one step closer to our goal of providing buyers with a complete view of the entire wholesale market and modernizing the way the wholesale alcohol industry operates today.”

SevenFifty’s presence has expanded rapidly across the second tier, with more than 800 wine, spirits and beer distributors publishing their portfolios on the platform, and more than 40,000 on- and off-premise buyers using it across 35 states. Most recently, in late February, Breakthru Beverage Group published its portfolio on the SevenFifty platform nationwide.

Tagged : Empire Merchants, SevenFifty

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