News Briefs for June 22, 2017

•Beam Suntory’s Courvoisier has partnered with rapper A$AP Rocky on a new campaign. The Cognac brand’s “Honor Your Code” initiative features the rapper discussing his efforts to maintain standards while creating his art, and makes a comparison between Rocky’s commitment to excellence and Courvoisier’s commitment to quality. The investment is focused on print and digital activations and will employ A$AP Rocky as a brand ambassador. A$AP Rocky will also host Courvoisier-sponsored events to promote the brand’s message.

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