News Briefs for July 19, 2018

•Santa Margherita USA is launching a series of experiential pop-ups in key cities throughout the U.S. this summer to promote its namesake brand. The “Behind the Vine” tour will offer tastings of Santa Margherita Pinot Grigio, Sparkling Rosé, and Prosecco within a sensory experience that immerses consumers in the atmosphere of the Italian countryside. The tour is launching today in Los Angeles, and will also make stops in New York City, the Hamptons, Boston, Chicago, Minneapolis, and Denver. Santa Margherita was up 1.5% to 640,000 cases in the U.S. last year, according to Impact Databank.

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS. CLICK HERE.