Exclusive: Constellation Unveils New Brand, To Kalon Vineyard Company

Constellation Brands is launching a new high-end Napa Valley wine label, To Kalon Vineyard Company. The new brand takes its name from the legendary To Kalon vineyard in Napa Valley’s Oakville AVA.

Partnering with winemaker Andy Erickson, Constellation’s first offering under the luxury brand will be a 100% Cabernet Sauvignon called Highest Beauty, a translation of the Greek phrase “To Kalon.” Retailing at $200 a 750-ml., Highest Beauty will debut in September through the brand’s mailing list. 500 cases were made for the inaugural 2016 vintage.

The launch comes amid ongoing legal wrangling over the To Kalon trademark. In March, The Vineyard House, a winery owned by Jeremy Nickel, son of the late Far Niente proprietor Gil Nickel, filed suit against Constellation, claiming that the company’s Robert Mondavi Corp. subsidiary fraudulently obtained the trademark of To Kalon and that Constellation has marketed it deceptively. Constellation says the allegations are without merit.—Daniel Marsteller

Tagged : Constellation Brands, To Kalon

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