Whisky Advocate On Pernod’s Investment In Rabbit Hole Distilling

Rabbit Hole Distillery announced Friday that it has sold a majority stake to drinks giant Pernod Ricard, a move that will allow the Kentucky whiskey maker to expand its reach far beyond its current footprint. The sale happens barely one year after Rabbit Hole opened the doors to its $18 million, 55,000-square-foot distillery in Louisville’s Butchertown neighborhood. Whisky Advocate caught up with Rabbit Hole founder Kaveh Zamanian, who will continue to operate the company, to discuss the implications of the deal.—Susannah Skiver Barton

Tagged : Pernod Ricard, Rabbit Hole

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