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News Briefs for February 7, 2020

February 7, 2020

•William Grant & Sons has added two new offerings to its Glenfiddich Rare Collection, both dating from 1975. Glenfiddich Cask 4706 comes in at 48% abv and matured in a European oak Sherry butt. Cask 5114 was matured in a European oak hogshead, a rarity for the company, and is at 54.7% abv. The 44-year-old whiskies are bottled at cask strength and are non-chill-filtered. Only 100 bottles of each will be available at a suggested price of $9,000 a 750-ml. Glenfiddich is the third-largest single malt Scotch brand in the U.S. at over 200,000 cases, according to Impact Databank.

•Bacardi held its third annual “Back to the Bar” initiative yesterday, with 7,000 employees fanning out to bars in more than 100 cities worldwide. According to Bacardi Ltd. CEO Mahesh Madhavan, the event allows “everyone across the company, regardless of day job, to become an ambassador and a researcher by going back to where our business is made—the local bars and restaurants.” As part of the initiative, Bacardi also released a cocktail trends report detailing market dynamics like the current consumer moves toward natural products, lower-alcohol drinks, and the increasing culinary influence in cocktails, among others.

•Beam Suntory-owned Kilbeggan Irish whiskey is releasing a single pot still limited edition. The mashbill is based on a recipe used at the distillery more than a century ago that notably features oats in addition to raw and malted barley. It’s double distilled to 43% abv and is the second limited release to be fully distilled and matured at Kilbeggan following the distillery’s 2010 restoration. Kilbeggan Single Pot Still is rolling out in the U.S. this month, retailing for $45 a 750-ml.

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