Monthly Archive: February 2020
Infinium Spirits Sees Big Things Ahead For Skrewball Peanut Butter Whiskey
It’s been less than two years since San Diego couple Steve and Brittany Yeng launched Skrewball Peanut Butter Whiskey, but the brand is already causing a stir in the U.S. market. After striking a national sales and marketing partnership with the Underwood family’s Infinium Spirits last spring, the Yengs saw Skrewball branch out from its Southern California home base and reach full national distribution by the end of last year. The brand depleted 162,000 9-liter cases in 2019, according to Impact Databank, and with its momentum continuing to increase, Infinium believes it could potentially double in size this year. SND executive editor Daniel Marsteller spoke with Marcel Durand, Infinium’s vice president of marketing, to get the latest on the up-and-coming flavored whiskey label, which is bottled at 70 proof and retails at $27 a 750-ml. Continue reading →
Posted in News on February 4, 2020News Briefs for February 4, 2020
•Winebow has extended its distribution of Paul Hobbs Wines to California. Continue reading →
Posted in News on February 4, 2020Craft Brewing and Distilling News for February 4, 2020
•Sierra Nevada Brewing Co. and Bitburger Brewery have partnered to create Triple Hop’d Lager, set to debut in March. Continue reading →
Posted in News on February 4, 2020On-Premise Sector Slow To Develop In Cannabis Space
While the march toward the widespread legitimization of cannabis is underway, only a handful of markets in the U.S. allow social consumption spaces. Continue reading →
Posted in News on February 4, 2020Cannabis Briefs for February 4, 2020
•MedMen co-founder and CEO Adam Bierman has resigned, effective February 1. Continue reading →
Posted in News on February 4, 2020Interview: Ilegal Mezcal Founder John Rexer
Bacardi took a minority stake in Ilegal mezcal in 2017, adding the brand to its portfolio just as the category began to pick up steam in the U.S. market. Mezcal has continued to grow rapidly from its small base with Ilegal playing a key role, led by founder John Rexer, who remains at the head of the business. Last year, Ilegal’s volume jumped by more than 50% to just under 30,000 cases. SND associate editor Shane English recently caught up with Rexer to discuss the evolution of both Ilegal and the mezcal category as a whole. Continue reading →
Posted in News on February 3, 2020
