News Briefs for March 11, 2020
March 11, 2020•New Jersey-based Royal Wine Corp. is extending its Bartenura brand with a canned format. Bartenura will roll out its flagship Moscato in 4-packs of 250-ml. cans ($15) later this month in markets including New York, New Jersey, Florida, California, and Maryland, with national distribution to follow. Backed by a “Hello Bluetiful” ad campaign, Bartenura has advanced rapidly in recent years to approach 700,000 cases in the U.S. market.
•Novato, California-based WX Brands has named Jeff Ngo as senior vice president of marketing. Ngo will lead the company’s marketing and direct-to-consumer efforts for its portfolio of nationally distributed wine brands, which include Bread & Butter, Jelly Jar, and Reckless Love, among others. Ngo joins WX following a seven-year tenure at Jackson Family Wines, where he was most recently vice president of marketing.
•Sol, imported by Molson Coors, has launched Chelada Limón y Sal, a new lime- and salt-flavored addition to the brand family. The 3.5% abv beer is a blend of Sol’s lager with lime and other Chelada flavorings. The new release is available in 24-ounce cans across the U.S. and comes a year after the successful launch of Sol’s original Chelada. The release will be supported by a new digital marketing campaign featuring 15-second videos that support the entire Sol Chelada family.
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