Prosecco DOC Approves Rosé, Paving A New Growth Avenue

Pink Prosecco is getting the green light. The Prosecco DOC Consortium’s proposal to add rosé to its arsenal has been unanimously approved by Italy’s Ministry of Agricultural, Food and Forestry Policies’ National Wine Committee. With the approval, one of the U.S. wine category’s main growth engines of recent years could reach an even higher gear.

In order to label Prosecco DOC as rosé, producers must use Glera and 10%-15% Pinot Nero, wines must undergo Martinotti/Charmat method secondary fermentation for at least 60 days, residual sugar levels may range from Brut Nature to Extra Dry, and sales will be allowed from the first January after the harvest, among other stipulations.

The consortium estimates that Prosecco DOC Rosé production could total as much as 2.3 million 9-liter cases annually. After substantially decelerating in 2018, Prosecco exports to the United States resumed their double-digit growth last year, as shipments rose 21% to 7.66 million 9-liter cases.—Daniel Marsteller

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