Piper-Heidsieck Transitions To Folio Fine Wine Partners In The U.S.
November 13, 2020Piper-Heidsieck, the third-largest Champagne brand in the U.S. by volume, has moved to the portfolio of Folio Fine Wine Partners, the California-based importer and marketer in which Piper owner EPI recently took a majority stake. Piper was previously handled in the U.S. by Terlato Wine Group, which had a successful run with the brand, growing depletions from 56,000 cases in 2017 to 80,000 cases last year, according to Impact Databank.
The Piper-Heidsieck portfolio includes Brut NV ($45), Extra Dry ($45) Sublime ($50), Rosé Sauvage ($60) and 2012 Vintage Brut ($80). Wines in the limited-edition Rare portfolio include the Rare Brut ($180) and Rare Rosé ($450). The brand’s marketing has included sponsorships as the official Champagne of the Academy Awards since 2015 and as the official sponsor of the Cannes Film Festival for two decades. Folio’s range spans wine brands from California, Italy, France, Argentina, Portugal, Spain, Washington state, Austria and South Africa.—Daniel Marsteller
| U.S.—Top Five Champagne Brands (thousands of 9-liter case depletions) | |||||
| Rank | Brand | Importer | 2018 | 2019 | Percent Change1 |
|---|---|---|---|---|---|
| 1 | Veuve Clicquot | Moët Hennessy USA | 519 | 527 | 1.6% |
| 2 | Moët & Chandon | Moët Hennessy USA | 411 | 406 | -1.3% |
| 3 | Piper-Heidsieck | Terlato Wines2 | 66 | 80 | 20.5% |
| 4 | Nicolas Feuillatte | Ste Michelle Wine Estates | 63 | 64 | 1.6% |
| 5 | Dom Perignon | Moët Hennessy USA | 59 | 64 | 8.5% |
| Total Top 53 | 1,118 | 1,141 | 2.0% | ||
| 1 Based on unrounded data. 2 Joining Folio Fine Wine Partners, effective immediately. 3 Addition of columns may not agree due to rounding. Source: IMPACT DATABANK © 2020 |
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