News Briefs for December 1, 2020
December 1, 2020•Jose Cuervo is extending its high-end Reserva de la Familia range with Platino and Reposado offerings. Made at the La Rojena distillery, Platino ($65) is making its return to the U.S. market after a period of absence, while the Reposado ($85)—aged in heavily toasted American oak as well as lightly toasted American and French oak—is entirely new. The new entries join the existing Extra Anejo ($189) in the Reserva de la Familia portfolio, which is celebrating its 25th year on the market.
•Bacardi is bringing back its ready-to-drink Coquito, which proved popular last holiday season. Retailing at $20 a 750-ml., the limited edition offering combines Bacardi Superior white rum with toasted spices, coconut cream, vanilla, and cinnamon, and is bottled at 13% abv. It’s rolling out to 44 states—marking an expansion of more than 30 states compared with last year’s launch.
•Tequila Ocho is releasing three new Anejo expressions under its Barrel Select series. Barrel Select Tropical is a 45.8% abv Tequila aged in rum casks from Fiji, Trinidad, and Panama. Barrel Select Continental is aged in Cognac casks and was bottled at 43.1% abv, while Barrel Select Transatlantic was aged in both Cognac casks and rum casks from Fiji and Panama. All three were made in collaboration with Maison Ferrand master blender Alexandre Gabriel and retail at $90 a 750-ml.
•Bledsoe Wine Estates is acquiring an unplanted 40 acres in the Walla Walla Valley’s SeVein Vineyard for an undisclosed sum, bringing its holdings to a total of 194 acres, of which 60 are currently planted. The new estate vineyard property is situated at 1,200-1,400 feet of elevation. Bledsoe Wine Estates, founded by former NFL star Drew Bledsoe, owns the Doubleback, Bledsoe Family Winery, and Bledsoe-McDaniels wineries in the Walla Walla Valley.
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