News Briefs for December 10, 2020
December 10, 2020•Chef Gordon Ramsay has debuted a new line of hard seltzer in collaboration with Brew Pipeline and Global Brews of London. Hell’s Seltzer features four flavors: Knicker Twist, a blend of passionfruit, pineapple, and orange; Mean Green, infused with kiwi, lime, mint, and pineapple; Berry Inferno, a mix of peach, blueberry, and raspberry; and That’s Forked, which combines key lime, vanilla, and graham cracker. Each seltzer clocks in at 5.5% abv, and all will be available across the U.S. starting next year.
•Ireland’s Boann Distillery has debuted a new single malt series within its The Whistler Irish whiskey brand. The new line has launched with the P.X. I Love You and Bodega Cask single malt whiskies, both of which are bottled at 46% abv. The former is distilled using 100% malted Irish barley and is first aged in ex-Bourbon casks before a final maturation in ex-Pedro Ximénez casks for at least nine months. The latter, meanwhile, is a triple-distilled whiskey that’s finished in Spanish Sherry butts. The new whiskies, each retail priced at $45 a 750-ml., are imported by Prestige Beverage Group and exclusive to the U.S. market.
•Argentina’s Piattelli Vineyards will transition importers from 1821 Fine Wine & Spirits to Artel Brands, effective January 1. Artel is owned by the creators of Piattelli, Jon and Arlene Malinski, and the move will allow the winery and importer to more effectively work with distribution partners and overall streamline the wines’ routes to market. Under the new agreement, the Piattelli, Loscano, and Alto Molino brand will be under Artel’s purview with the importer’s core portfolio retailing from around $10-$50.
•Amber Beverage Group (ABG) has appointed Angela Bosco as brand director for the U.S., effective December 1. The role will see her working with the ABG Strategic Marketing Department and several of ABG’s distribution companies and partners to grow the company’s core brands including Kah Tequila, Moskovskaya vodka, and Cross Keys gin, among others, and managing all aspects of their national marketing activities. She joins from Pernod Ricard USA, where she was senior brand lead on Jefferson’s Bourbon. Prior to that she managed a portfolio of liqueurs at Castle Brands. Amber Beverage Group is an affiliate of SPI Group.
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