Treasury Wine, Snoop Dogg Expand Partnership Globally

Treasury Wine Estates has expanded its partnership with rapper Snoop Dogg and the company’s 19 Crimes brand. The new agreement, which runs to June 2026, expands the relationship beyond the U.S. and will bring the brand’s collaboration with Snoop Dogg to markets around the world.

In addition to extending the existing 19 Crimes and Snoop Dogg wines—Cali Red and Cali Rosé—to international markets, the deal will also add new wines to the partnership’s portfolio, set to be announced in the future. 19 Crimes surpassed 2.2 million cases in the U.S. market last year, according to Impact Databank, and has continued to see double-digit growth in IRI channels in the current year to date.

Tagged : 19 Crimes, Treasury Wine Estates

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