Breakthru Adds Dram To Lineup Of CBD Beverages
March 15, 2022Breakthru Beverage has bolstered its CBD portfolio through a new partnership with Dram Adaptogenic Sparkling Water. The company will distribute Dram’s sparkling CBD beverages in Colorado and Illinois, with plans to expand into Florida, Arizona, Virginia, and Connecticut in the coming months.
Dram’s sparkling drinks are sugar and gluten-free and contain 25mg of hemp-derived CBD as well as adaptogens (plants and herbs that may help the body adapt to environmental stressors). The range includes Lemongrass, Gingergrass, and North American Sweetgrass offerings containing adaptogens said to promote stress management; and Beauty Bubbles, which is bilberry and rose petal flavored and contains adaptogens said to offer skin and hair care benefits. Dram retails at $49 a 12-pack of 12-ounce cans on its website.—Danny Sullivan
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