Brown-Forman Launches “Up Or Over” Cocktail Brand

Brown-Forman is upping its presence in the thriving premixed cocktail category with this month’s debut of Up Or Over cocktails in select markets. The 375-ml branded cocktails are made with all-natural flavors and Brown-Forman spirits, and are ready to serve up or over ice.

Up Or Over’s offerings include a Classic Dry Martini made with Fords Gin, Whiskey Sour made with Gentleman Jack Tennessee Whiskey, Premium Margarita made with Herradura Tequila, and Ginger Citrus Old Fashioned made with Old Forester Straight Bourbon Whiskey, all retailing for approximately $15.

Packaged in 375-ml. glass bottles with rounded shoulders, Up Or Over’s back label details recommendations on how to serve and garnish the cocktail. The four expressions will be available initially in Georgia, Idaho, Indiana, Michigan, Oregon, and Washington.—Daniel Marsteller

Tagged : Brown-Forman, Up or Over

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