Diageo Elevates Debra Crew To Global COO, As Claudia Schubert Ascends To Lead North America Region

Diageo has announced the appointment of Debra Crew as global Chief Operating Officer, and Claudia Schubert as President, North America, effective October 1.

Crew has helmed Diageo North America since 2020, and is credited with driving market share gains and 20% organic net sales growth in fiscal 2021, and 13% organic net sales growth in the first half of fiscal 2022. In her new role, she will drive “continued performance momentum across Diageo’s markets, brands and supply operations globally, and will continue to report to Ivan Menezes, Chief Executive,” according to the company.

Stepping into Crew’s post as head of Diageo North America is 20-year company veteran Claudia Schubert. Since being appointed President, US Spirits and Canada in 2018, Diageo says Schubert “has reshaped the market’s strategy, put in place a strengthened route to market and built trusted partnerships with Diageo’s distributors in order to deliver strong growth. In fiscal 21, organic net sales grew 24% in US Spirits, and 15% in the first half of fiscal 22.” Here’s the full story.

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