Diageo-Backed Pronghorn Invests In Ten To One Rum

Pronghorn, a brand incubator and accelerator backed by Diageo focused on boosting Black-owned drinks brands, has announced a minority investment in Caribbean rum brand Ten To One, founded by CEO Marc Farrell and co-owned by Grammy-winning artist, Ciara. Pronghorn will make an undisclosed capital investment in the brand and help Ten To One scale its business.

Farrell, a former SVP at Starbucks, founded Ten To One in 2019. The super-premium brand is currently present across 20 states. Pronghorn’s mission is to “cultivate the next generation of Black entrepreneurs, executive leaders, and founders within the spirits industry,” according to co-founder Erin Harris. Pronghorn plans to make 57 such investments over the next decade, of which Ten To One is the first.—Daniel Marsteller

Tagged : Diageo, Pronghorn, Ten to One

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