Southern Glazer’s Adds Charlotte’s Web To Its CBD Portfolio
September 27, 2022Southern Glazer’s Wine & Spirits continues to bolster its portfolio of CBD products, agreeing to distribute the portfolio of Charlotte’s Web in a multi-year partnership. Charlotte’s Web CBD gummies, capsules, and oil tinctures will be available through Southern Glazer’s retail customer network.
Charlotte’s Web CEO Jacques Tortoroli called the Southern Glazer’s alliance “another step in delivering on our promise to shift our model to key multi-state distributor relationships in new industry verticals. Southern Glazer’s large-scale distribution within food and beverage; specialty beer, wine and spirits retail; hospitality; and big box retail addresses consumer demand for wellness options in this category. I look forward to working closely to grow our respective businesses.”
“We’ve continued to build on our expertise in CBD by providing our suppliers and customers with a trusted distribution experience that enables us to grow this category,” said Kariff Rhooms, vice president, New Ventures at Southern Glazer’s. “Adding Charlotte’s Web enables us to bring an expanded portfolio of innovative products to our retail customers and continue to grow the exciting CBD category.”—Daniel Marsteller
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