Boston Beer Unveils Truly Vodka Seltzer

Boston Beer Co. is launching new vodka-based seltzers under its Truly brand. Made with six-times-distilled vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors including Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine starting October 11.

The new seltzers are at 5% abv, have 110 calories and two grams of sugar, and are gluten free. Backed by a 360-degree integrated campaign, “There’s Vodka in This!,” they’re available in 12-ounce slim cans, variety 8-packs, and single-style 8-packs and 4-packs starting this fall at $10 a 4-pack and $18 an 8-pack. Also this year, the brand introduced a new flavor pack, Truly Margarita-Style, and Truly Flavored Vodka in collaboration with Beam Suntory.

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