Campari Posts 19% Sales Increase, Flags Inflation, Economic Volatility Ahead Of Holidays
October 27, 2022In case you missed this morning’s news alert, Campari Group has acquired a minority equity stake in brand incubator Catalyst Spirits, led by industry veteran Simon Hunt, for an undisclosed sum. Also this morning, Campari has posted sales up 19% to €2 billion ($2b) for the nine months through September, with adjusted EBITDA rising 20% to €558 million ($557m).
Campari’s sales in the U.S., its largest market, were up 15% for the nine-month period. The U.S. business showed “continued positive momentum in the on-premise and resilient home consumption, benefitting also from pricing effects, as well as some recovery in wholesaler inventory levels for Espolòn to avoid out of stocks,” the company said.
Wild Turkey Bourbon, Espolòn, Aperol, and Campari all grew by double digits in the U.S. in the nine months through September. Grand Marnier shipments were slightly negative, the company added, despite a partial recovery in the third quarter, due to continuing glass constraints, and Skyy declined in the competitive vodka category. The Americas region accounts for 45% of Campari Group’s total sales.
Campari Group CEO Bob Kunze-Concewitz said the company is confident heading into the holiday season, adding, “From a shipment standpoint, we expect trends to normalize in the last quarter reflecting seasonal sales mix as well as supply chain challenges in selected areas. Concomitantly, volatility and uncertainty remain due to the ongoing pandemic, geopolitical tensions, and elevated inflationary pressure, with the latter to be mitigated by pricing.”—Daniel Marsteller
| Campari America—Key Spirits Brands | |||||
| Brand | Type | Total 2021 Case Depletions1 |
2022 YTD Percent Change in Control States2 |
||
|---|---|---|---|---|---|
| Skyy | American Vodka | 2,150 | -11.3% | ||
| Espolòn | Tequila | 979 | -1.2% | ||
| Wild Turkey | Bourbon/Rye | 835 | 0.9% | ||
| Grand Marnier | Imported Liqueur | 625 | -2.0% | ||
| Wild Turkey American Honey |
Flavored Whiskey | 490 | -4.1% | ||
| Aperol | Imported Liqueur | 305 | 24.5% | ||
| Appleton3 | Imported Rum | 255 | -4.0% | ||
| Campari | Imported Liqueur | 196 | 7.3% | ||
| Cabo Wabo | Tequila | 81 | -8.2% | ||
| Russell’s Reserve | Bourbon/Rye | 72 | 8.9% | ||
| Total Campari America | 6,154 | -3.3% | |||
| 1 Thousands of 9-liter case depletions 2 Year-to-date through August 3 Includes J Wray Overproof Source: NABCA and IMPACT DATABANK © 2022 |
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Tagged : Campari, Espolón, Grand Marnier, Skyy, Wild Turkey
