Flecha Azul Marketer WES Brands Names SGWS, Diageo Veterans To Exec Team

Dallas-based WES Brands, the marketer of Mark Wahlberg-backed Flecha Azul Tequila and Jamie Foxx’s BSB Flavored Whiskey, has named Southern Glazer’s veteran Shawn Thurman as CEO, among a number of other management moves. Thurman previously served as EVP national accounts at SGWS. He’s joined on the WES exec team by Sean Penn, a three-decade industry veteran who’s held senior roles at Diageo and Milestone brands, as president and chief operating officer.

Additionally, the company has appointed Kyle Stein as president and Lauren Ryan-Kiyak as senior vice president of marketing. Stein was previously director of commercial insights & strategies at Southern Glazer’s, while Ryan-Kiyak was formerly head of marketing at Charles Jacquin et Cie, and also held senior roles with Stoli Group, Pernod Ricard, and Remy Cointreau. Finally, another SGWS vet, Chris Jebbia, has been appointed SVP finance.—Daniel Marsteller

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