Grey Goose Debuts Ready-To-Serve Martini

Grey Goose, part of the Bacardi portfolio, is launching a Martini in a bottle. The new Grey Goose Classic Martini Cocktail is a ready-to-serve entry that contains eight to ten servings a 750-ml. It’s made with Grey Goose vodka, dry French vermouth, and orange bitters. Available nationwide in the U.S. and on the brand’s website, the Grey Goose Classic Martini Cocktail is rolling out in 375-ml. and 750-ml. options for $17 and $30, respectively. Grey Goose was at 2.6 million cases in the U.S. last year, according to Impact Databank.—Danny Sullivan

Tagged : Grey Goose

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