News Alert: Gallo Acquires Bev Brand Of Canned Wines, Spritzers

E. & J. Gallo Winery has acquired the Bev brand and its portfolio of premium canned wines and spritzers for an undisclosed sum. The acquisition comes two years after Gallo obtained exclusive U.S. distribution rights for Bev.

Founded by Alix Peabody in Venice, California, Bev is said to be the first TTB-approved “zero sugar” canned wine on the market. The Bev wines are three carbs, 100 calories per serving, 11.9% abv, and are all gluten free.

Gallo CMO Stephanie Gallo said, “As an industry, we are adapting and evolving to remain relevant to the next generation of alcohol beverage consumers. I see the Bev portfolio as a welcome addition to Gallo’s product family that will allow us to continue to offer our consumers beverage options to celebrate any occasion.”

The Bev portfolio includes Bev Rosé, Bev Blanc, Bev Gris, Bev Noir, Bev Glitz, Bev Glam, Bev Glow, Bev Pride, and the newly released Bev Brite. All varietals are from California and are available in 4-packs of 250ml cans and retail between $15.99 and $17.99. Terms of the agreement were not disclosed.—Daniel Marsteller

Tagged : Bev, Spirit of Gallo

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