Trinchero Announces Distribution Deals Across A Host Of States
June 14, 2023Napa Valley-based Trinchero Family Estates (TFE) has announced a raft of new distribution deals across the U.S., with Southern Glazer’s, RNDC, Breakthru, and Johnson Brothers all handling the business across multiple states. Rising brands like Seaglass, Sycamore Lane, and Fre have been driving progress for the 17-million-case California wine player lately.
Southern Glazer’s Wine & Spirits will now be representing TFE in California, Arizona, Hawaii, the control states of Utah, Wyoming and Mississippi, and will be retaining the business in Florida, New York, Illinois, South Carolina, Kentucky, Missouri, Colorado, Nevada, New Mexico, Arkansas, and regions of Ohio.
Republic National Distributing Co. (RNDC) will be handling the business in Texas, Oklahoma, Louisiana, Maryland, Washington, D.C., Alaska, and regions of Virginia. Breakthru Beverage Group will retain Connecticut, Delaware, Pennsylvania, and parts of Virginia.
Elsewhere, Johnson Brothers will be taking on Trinchero’s brands in Nebraska, South Dakota, and Indiana as well as maintaining business in Minnesota, Iowa, North Dakota, West Virginia, and regions of North Carolina, while Columbia Distributing, a new partner, will become TFE’s distributor in Oregon and Washington. All of the new agreements take effect July 1.
“As the category and the industry continues to evolve, developing partnerships with the right wholesalers in the right markets is critical,” said Dave Derby, SVP and chief commercial officer at Trinchero. “We’re confident these partnerships will be integral to TFE’s continued growth and success.”
Trinchero’s Sutter Home brand remains the fourth-largest wine label in the U.S. by volume at just under 10 million cases in 2022, according to Impact Databank, while Menage a Trois accounts for 2.75 million cases.—Daniel Marsteller
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