Constellation Backs Meiomi With New Campaign

Constellation Brands is backing its Meiomi brand with a new advertising campaign titled “To the Fullest.” Created with new agency partner Butler, Shine, Stern and Partner (BSSP), the campaign includes two 15-second spots focused on consumer interest in red wine and also highlights Meiomi’s lower-alcohol Bright extension. According to Impact Databank, Meiomi is the top domestic wine brand by volume above $15 a bottle, up 7.5% to 1.8 million cases last year.

Rolling out across TV, social, and digital channels, the new push will also see seasonal programming this summer and ahead of the holiday season. “In our new campaign, ‘To The Fullest,’ we will highlight how Meiomi helps people enjoy wine with greater intention in their own unique way,” said Julie Rossman, vice president of brand marketing.

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