Beam Suntory Kicks Off New Global Campaign For Maker’s Mark

Beam Suntory has kicked off a new global marketing campaign for Maker’s Mark titled “Make Your Mark.” The campaign kicked off yesterday in the U.S. with “They Say,” the first ad in the series. It will run on television, on over the top platforms like Hulu and Roku, and in digital and social channels in 30-, 15-, and six-second versions.

The campaign will launch in Canada in August and globally next year. In addition to the ads, “Make Your Mark” sees the brand relaunch its website and consumer ambassador program. Last year, Maker’s Mark was up 2% to 2.35 million cases in the U.S., according to Impact Databank, ranking as the largest-volume American whiskey brand priced at $25 or above.—Shane English

Tagged : Beam Suntory, Maker's Mark

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