Stella Rosa Kicks Off “Moments Made Sweeter” Campaign

Riboli Family Wines has launched a new marketing campaign for Stella Rosa, featuring country musician Lainey Wilson.

The “Moments Made Sweeter” campaign kicks off with a 1-minute commercial featuring the country star and a variety of Stella Rosa’s wines.

In addition to the ad, the “Moments Made Sweeter” campaign also features a variety of specialty cocktails made using Stella Rosa’s wines. Stella Rosa is the leading imported wine in the U.S., according to Impact Databank, with volume projected above 6 million cases this year. Last week, Riboli announced a new national distribution deal with RNDC.—Shane English

Tagged : Riboli Family Wines, Stella Rosa

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