News Briefs for August 21, 2023
August 21, 2023•Aperol, part of the Campari portfolio, has struck a deal to become an official partner of the U.S. Open, gaining exposure at the annual tennis championships in New York. The aperitif label will be featured at two branded venues within the U.S. Open grounds, including a bright orange, indoor-outdoor patio bar just east of the main entrance to Arthur Ashe Stadium, and an “Italian Apé Truck” located near Court 5. The brand, which grew 28% to 390,000 cases in the U.S. last year, also has a Perfect Serve Kit for its signature Aperol Spritz cocktail available via Cocktail Courier.
•Beam Suntory’s Maison Courvoisier has unveiled a new limited edition bottling of the brand’s VSOP Cognac with art designed by British Nigerian artist Yinka Ilori. The bottling—the second collaboration between the brand and the artist, who serves as Courvoisier’s Ambassador of Joy—comes in four ombre (gradually blending) colors and is meant to reflect a day in Jarnac, France. The bottling is now available in the U.K. and will launch in the U.S. in October. Courvoisier had U.S. depletions of over 600,000 cases last year, according to Impact Databank.
•Biagio Cru Wine & Spirits has announced Salty Blonde, a new Sauvignon Blanc in the “better for you” wine category. The 9% abv South African wine is sparkling and comes in at 80 calories per serving. The wine is set to hit shelves across the U.S. beginning in September and carries a suggested retail price of $15 a 750-ml. Salty Blonde joins Rosé All Day and the sugar-free offering from Lolailo Sangria in Biagio Cru’s “better for you” portfolio.
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