Heaven Hill, WES Brands To Collaborate On New Spirits Innovation

Heaven Hill Brands and WES Brands—the parent company of Flecha Azul Tequila and BSB Flavored Whiskey—are collaborating on a new spirits innovation set to launch in the coming weeks. Details on the brand remain under wraps, but the companies say they’re expecting a strong response to the upcoming launch.

“We’re anticipating strong excitement from the spirits community for this unprecedented release,” said Shelly Stein, chairman of the advisory board of WES Brands, and former president of Southern Glazer’s Wine & Spirits.”We couldn’t be prouder to work with Heaven Hill on this, knowing their reputation and history in the whiskey category.”

Tagged : Flecha Azul, Heaven Hill

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