News Briefs for August 29, 2023
August 29, 2023•Gran Coramino, Proximo Spirits’ and Kevin Hart’s collaborative Tequila brand, has launched a new ad campaign for the brand with a short video called “Club Coramino.” The ad is an homage to the famous Copacabana tracking shot in Martin Scorsese’s “Goodfellas,” but featuring Kevin Hart and his wife Eniko Hart in place of Lorraine Bracco and the late Ray Liotta. The ad also stars Goodfellas alum Michael Imperioli in another homage to the film (Joe Pesci’s “funny how?” scene). The short is showing on the brand’s website as well as Gran Coramino’s Youtube channel. Last year, the brand reached roughly 50,000 cases in the U.S.
•RTD brand Loverboy has launched a new variety 8-pack as well as a new 6-pack format for the brand’s Black Cherry Vanilla Sparkling Hard Tea. The 8-pack contains two cans each of brand favorite flavors Passion Fruit, Blueberry Lemon, and Mango Peach, alongside a new offering, Pear Kiwi, all in 12-ounce cans. The Spritzes in the variety pack are all at 6% abv and the Black Cherry Vanilla tea is at 4.2%. Both are now available across the U.S.
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