Danny Wirtz Named Co-Chairman At Breakthru

Danny Wirtz has been named co-chairman of Breakthru Beverage Group, succeeding his father Rocky, who passed away this summer at the age of 70. Previously vice chairman, Wirtz joins business partner Charlie Merinoff who also serves as co-chairman. Breakthru is the third-largest spirits and wine wholesaler nationally, with projected 2023 revenues of $8.2 billion.

“The growth and success of Breakthru since we founded the company has been significant and only illustrates the strength of the partnership between the Merinoff and Wirtz families,” said Merinoff. “Danny has effectively influenced the company’s long-term strategy, its growth initiatives, and plays a key role in driving our industry relationships. I look forward to our continued success together.”

Additionally, Breakthru has added fourth-generation family member Hillary Wirtz to its board. She has 11 years of experience in the business and currently leads the company’s Diversity, Equity, and Inclusion strategy. She joins Chad Stone, Brian Onufrychuk, Jacob Onufrychuk, and Arthur Wirtz as next-generation family owners serving on the Breakthru board of managers.

“The strategy and values that Charlie and Rocky put in place to build Breakthru have only been enhanced by the great work of the executive leadership team,” said Danny Wirtz. “I am proud to be entrusted to carry forward the strong family legacy and to continue to make Breakthru the best in the business.”—Daniel Marsteller

Tagged : Breakthru Beverage Group

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