Daily Archive: September 6, 2023
California Wine Update, Part 2: New Products Target Younger Set
As California wine marketers look to attract younger audiences, they’re targeting a lot of innovation activity toward consumers in the 21-35-year-old demographic, leveraging new packaging formats, novel brand concepts, and lower-alcohol offerings.
News Briefs for September 6, 2023
•Southern Glazer’s Wine & Spirits has named Stephanie Silvestre as the distributor’s executive vice president and managing director of the Atlantic Division, effective immediately. Continue reading →
Posted in News on September 6, 2023
