News Briefs for September 7, 2023

•Brown-Forman has announced Jack Daniel’s Bonded Rye, the latest permanent addition to the company’s Bottled-in-Bond series. The 50% abv whiskey is the first bonded rye from Jack Daniel’s and follows the company’s Bonded Tennessee Whiskey and Triple Mash whiskey in the series. The new rye is made from a mash bill of 70% rye, 18% corn, and 12% malted barley, and, like other Tennessee whiskies, is charcoal mellowed before aging. Jack Daniel’s Bonded Rye is rolling out now across the U.S. for a suggested price of $32 a 700-ml.

•Barrell Craft Spirits has partnered with New England distributor Martignetti Companies to handle the whiskey brand’s releases in New Hampshire and Massachusetts. The new agreement will give Martignetti rights to distribute both Barrell’s BCS line of barrel-proof bespoke whiskey blends and Stellum, the company’s more widely available line of Bourbon and rye. In addition to the new distributor, Barrell has launched a new sampler box for the holiday season. It contains 100-ml. bottles of the brand’s three core releases—Dovetail, Seagrass, Vantage—and the latest batch offering, 035. The set retails for $70 through the brand’s website and in select retailers.

•Rémy Cointreau has kicked off a new ad campaign for Cognac Rémy Martin, celebrating Hispanic Heritage Month. “Que Viva Rémy Sobremesa” is, according to the company, a celebration of the post-dining drinking tradition called Sobremesa, common to many Hispanic cultures. The campaign features chefs Carlos Gaytán and Paola Velez, and mixologist Josué Gonzaléz, who created food and cocktail pairings to show the varieties of Sobremesa across cultures. It will run on digital and social platforms, as well as out-of-home in Houston, Los Angeles, Miami, and New York.

•Breakthru Beverage has added Sorel Artisanal Liqueur to its distribution portfolio in four new states: Delaware, Illinois, Missouri, and Nevada. The liqueur is at 15% abv and is a shelf stable variation on sorrel, a hibiscus-flavored drink with roots in the African diaspora and the Caribbean. The brand will be apart of Breakthru’s Trident group, which is focused on brand incubation and growing emerging products. While the partnership is kicking off with four states, Breakthru says that more markets are on the docket for 2024.

•Teeling Whiskey Company inked a partnership with Notre Dame Global Partnerships to make Teeling the Official Irish Whiskey Partner of Notre Dame in the U.S. The relationship comes on the heels of Teeling’s sponsorship of the Notre Dame vs. Navy football game last month. As a part of the official partnership, Teeling will provide Notre Dame fans with new bottle releases, customized fan experiences, merchandising, luxury tastings, and more. They will also collaborate on an annual responsible drinking campaign. The partnership marks the first spirits partnership for Notre Dame. Teeling Whiskey was founded in 2012.

Tagged : Barrell, Breakthru, Brown-Forman, Jack Daniel's, Remy Cointreau, Remy Martin, Sorel, Teeling

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS. CLICK HERE.