News Briefs for September 14, 2023
September 14, 2023•Washington-based Woodinville Whiskey Company announced the release of its Straight Bourbon Whiskey Finished with Toasted Applewood Staves. The product dates to 2017 when the company’s annual Harvest Release was a Bourbon finished with applewood staves. The response from consumers was strong, so now it’s back as a national release. Bottled at 50% abv, it has already sold out at the Woodinville tasting room and is only available at retail, priced at $100 a 750-ml. Woodinville Whiskey joined the Moët Hennessy portfolio in 2017.
•Hardin’s Creek Boston, the latest whiskey from Beam Suntory and the James B. Beam Distilling Co., is rolling out now. The release is part of the Hardin’s Creek’s Kentucky Series, showing off whiskies aged at different facilities across the state. Boston is a 17-year-old Bourbon aged at the Booker Noe campus in the whiskey’s namesake town. It’s bottled at 55% abv and carries a suggested price of $170. Hardin’s Creek Boston follows two prior releases aged at Beam’s Clermont and Frankfort facilities.
•Baileys Irish Cream, part of the Diageo portfolio, is launching Baileys Chocolate Liqueur. The new release is made from Baileys Original and Belgian chocolate. It’s at 15.7% abv and is packaged in an opaque royal blue bottle. It is launching with a marketing campaign that includes 3D out-of-home displays in Los Angeles and New York City, a new creative spot, and partnerships with talent that will bring the drink to social feeds. Baileys Chocolate is available nationwide now, priced at $25 a 750-ml. Baileys’ U.S. volume stood at approximately 1.5 million cases last year, according to Impact Databank.
•Bosscal mezcal has named Bill Edwards as chief strategy officer. Previously, Edwards served with Southern Glazer’s Wine & Spirits as senior vice president for national accounts, on-premise. At Bosscal, Edwards will provide strategic guidance and develop distributor and account initiatives to grow the brand. In addition to his experience with Southern Glazer’s, Edwards developed Olive Garden’s beverage program for Darden Restaurants. Edwards’ appointment follows Bosscal’s July appointment of a new leadership team following the brand’s split with Wolf Spirit. Nationally, Bosscal is distributed by Southern Glazer’s as part of the Craft Collection of Luxury Spirits.
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