Retailers Kick Off Holiday Selling Season With Beaujolais Nouveau Launch

While the Beaujolais Nouveau phenomenon has slackened some over the past decade, it remains a key moment in the year for retailers as they kick off the holiday selling season. In all, more than 10,000 retailers coast to coast will be selling Georges Duboeuf Beaujolais Nouveau this year, with sales typically peaking in New York, Florida, California, New Jersey, and Texas.

Georges Duboeuf Beaujolais Nouveau wines performed well in 2022, up 23% in revenue, said Dennis Kreps, co-owner of Napa, California-based Quintessential, which imports Duboeuf. Kreps predicts similar growth for this year. “We continue to engage retailers, restaurateurs, and consumers with grassroots outreach and authentic messaging that resonates,” he says. “With the ‘It Never Gets Old’ campaign, we’ll engage a whole new demographic of younger consumers that are new to Nouveau or even the wine category in general.” This year, Duboeuf brought in 51,000 cases of its core Beaujolais Nouveau 2023, along with smaller amounts of Beaujolais-Villages Nouveau and Rosé.

Los Angeles-based retailer The Wine House usually carries between 12 to 15 Beaujolais Nouveau selections. Top sellers historically include Domaine de la Cadette Beaujolais Nouveau ($24 a 750-ml.), Damien Dupeuble Beaujolais Nouveau ($20), Georges Duboeuf Beaujolais-Villages Nouveau ($17), and Joseph Drouhin Beaujolais Nouveau ($19).

The Wine House owner Glen Knight is optimistic about solid overall sales through year-end as the holiday season gets underway. “All signs from our importers show the wines arriving in time,” Knight says. “The last two weeks before Halloween had a good uptick, and we are optimistic things will continue to grow through New Year’s Eve.”

Tagged : Beaujolais Nouveau, Georges Duboeuf, The Wine House

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