News Briefs for December 8, 2023
December 8, 2023•Louisville, Kentucky’s Barrell Craft Spirits has expanded its distribution partnership with Southern Glazer’s in control states across the U.S. The deal covers Barrell’s namesake brand as well as its Stellum offerings. Barrell and Southern’s expansion covers Alabama, Iowa, Idaho, Maine, Michigan, Mississippi, Montana, North Carolina, Ohio, Pennsylvania, Utah, Virginia, West Virginia, and Wyoming and is effective immediately.
•Diageo has continued its Lagavulin: My Tales of Whisky campaign with a new holiday-themed ad starring brand partner Nick Offerman. This year’s spot features Offerman decorating the Lagavulin distillery while employees work around his efforts. The ad made its debut on Offerman’s Instagram page and can be viewed in full at Lagavulin’s website. In 2022, Lagavulin was at 62,000 cases in the U.S., according to Impact Databank.
•Ocean Spray has launched a new line of dedicated cocktail mixers, the first expansion into mixology for the juice brand. The line is launching with three cocktail mixers—a Strawberry Margarita, a Rum Punch, and a Cosmopolitan—all containing 50 calories per serving. The trio of mixers is now available through Amazon with retail distribution beginning in 2024. In addition to releasing mixers, Ocean Spray, in collaboration with Pernod Ricard, is developing a new line of Absolut vodka and Ocean Spray spirits-based RTDs, set to be released next year.
•Edrington’s Wyoming whiskey has kicked off a new ad campaign, Made of Wyoming, timed with the distillery’s annual limited releases. The campaign, a first for Wyoming Whiskey, uses footage shot over seven years at Mead Ranch in Jackson, Yellowstone National Park, Grand Teton National Park, and the brand’s distillery in Kirby. The new campaign will run on social channels, digitally, and in the Jackson Hole airport. In addition to the new ads, Wyoming has released this year’s iterations of Barrel Strength ($300) and Single Barrel ($100) Bourbons. The former is bottled at 61.2% abv after five years and the latter is at 48% abv and also is five years old.
•Bearface Canadian Whisky, part of Mark Anthony Brands, has release Matsutake 01, a new mushroom-infused whisky. The 42.5% abv Canadian whisky marks the U.S. debut of the brand’s Wilderness Series and is blended from whiskies aged in French oak, Sherry barrels, and whisky infused with Matsutake mushrooms. Bearface Matsutake 01 is now available in California, Colorado, Florida, Illinois, Indiana, New York, Tennessee, Texas, and Washington state for a suggested price of $45 a 750-ml.
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