News Briefs for December 20, 2023

•Non-alcoholic spirits brand Seedlip has expanded its portfolio with Notas de Agave. The 0.0% abv spirit is flavored with lime, prickly pear, and agave, and uses peppercorns to create a slight heat with each sip. The brand recommends using Notas de Agave in non-alcoholic versions of Tequila cocktails like the Ranch Water, Paloma, and Margarita. Notas de Agave will be available across the U.S. beginning in January, through the brand’s website as well as in select retail channels for a suggested price of $33 a 700-ml. Seedlip is part of Distill Ventures, a venture capital unit from Diageo.

•With the wine industry facing challenges at engaging younger consumers in the face of strong competition from spirits and other drinks categories, Wine Spectator asked 10 young wine professionals across the country for their ideas and the strategies that they themselves use to make wine more attractive to younger diners—from creating accessible wine education and encouraging exploration of underrepresented regions to updating label designs and information. Here’s the full story.

Tagged : Diageo, Seedlip, Wine Spectator

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