Curaleaf Intros New Rapid Onset THC Beverage Mix
January 9, 2024Multistate cannabis player Curaleaf is launching Stir by Zero Proof, billed as a fast-acting THC beverage mix “designed to transform sparkling water into an elevated cannabis experience.” Stir by Zero Proof is rolling out in three flavors—Peach Orange, Berry Cherry, and Mango Lime—that come in 90ml pouches containing six “stirs” each. Each stir contains 5mg THC, with the onset time typically being about 15-30 minutes.
In Curaleaf’s Zero Proof portfolio, Stir joins initial offering Squeeze, another beverage complement, which delivers 2.5mg THC per dose and debuted last September. Stir by Zero Proof is rolling out now at Curaleaf locations in Illinois, as well as in the state’s wholesale market.—Daniel Marsteller
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