News Briefs for January 11, 2024

•Luxco’s Rebel Bourbon has announced a new partnership with Richard Childress Racing, with the Bourbon brand becoming the team’s official sponsor as well as the sponsor of Nascar driver Kyle Busch and the No.-8 Chevrolet. The newly Rebel branded car will make its debut at the Richmond Raceway in March 2024, where Busch will also be outfitted in branded gear. The branding will be featured on Busch’s car and gear for select races throughout the 2024 and 2025 seasons.

•Online beverage alcohol marketplace Provi has upgraded its user experience, adding sales representative and distributor recommendations for retailers, among other changes. The platform has also added a “More to Consider” section of its menu, designed to show retailers frequently ordered items that have not yet been added to their carts. In addition to improving the sales experience, Provi has also simplified the sign-up process for retailers, saying that the new workflow has cut in half the number of steps required for a retailer to sign up.

Tagged : Luxco, Provi, Rebel Bourbon

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