J. Lohr Revamps Riverstone Chardonnay Amid 50th Anniversary Milestone

California winemaker J. Lohr is introducing a new look for its J. Lohr Estates Riverstone Chardonnay. Debuting in March, the revamp includes a new label with quince fruit flowers, quality cues like “Barrel Fermented, Barrel Aged” and the Certified California Sustainable seal, along with a Stelvin screwcap closure. The J. Lohr Estates tier has annual U.S. volume of approximately 1.5 million cases, according to Impact Databank, with retail value around $300 million.

The repack comes as J. Lohr celebrates its 50th anniversary this year. The family-owned company has more than 4,000 acres of Certified California Sustainable estate vineyards in Monterey County’s Arroyo Seco and Santa Lucia Highlands appellations, Paso Robles, and St. Helena in Napa Valley.—Daniel Marsteller

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