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Daily Archive: February 5, 2024

Fireball Paces Whisk(e)y Category, Continuing Its Growth Run

While RTDs and Tequila have boomed the past few years, the whisk(e)y category has continued to churn forward, with overall volume nearing 59 million cases in 2023, excluding flavored offerings, up from 50 million cases in 2018, according to Impact Databank. Continue reading →

Posted in News on February 5, 2024

News Briefs for February 5, 2024

•Pernod Ricard’s Irish Distillers has released the next innovation in its Method and Madness series with an expression finished in virgin Garryana oak barrels. Continue reading →

Posted in News on February 5, 2024